How Journalism is Linked with Resort Management

Journalism is applied in a variety of different fields ranging from news to sports and even covers fields such as entertainment and resort management. Journalism can be applied to anything that the public is interested in obtaining more information about. I am going to cover some of the ways journalism is linked with Resort Management.

To begin when most people go to book a vacation they know very little first hand knowledge about the place they are going to be traveling to. Most people go online, see a travel agent, or purchase a book to obtain more detailed and accurate information on the place they will be traveling to. These books often give hotel ratings ranking the resorts between one and five stars with five stars being the best. These books often offer the public first hand reviews on the resort and tell readers what the resort has to offer. A resort manager would benefit greatly by getting good reviews about his/her resort which would attract many more customers to choose his resort over his competitors.

Resorts also need journalists to create brochures that advertise their resort and what their resort has to offer with lucrative pictures and short descriptions. These brochures are often placed in airports and travel agent offices to help attract customers looking for a place to stay on their vacation. Many resorts also make brochures that inform their customers of activities to do in the city during their stay which often times include coupons and discounted prices.

All of these are just some of the many things that journalists use to help a resort to be successful. If a resort manager fails to use a journalist to help attract customers to their business there is a good chance they will fall to their competitors.